RESEARCH PAPER
A Study of Consumer Preference towards Led TV
 
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Associate Professor, Department of Accounting& Finance, Lebanese French University, Erbil
 
Eurasian J Anal Chem 2018;13(4):emEJAC191009
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ABSTRACT
A study on consumer preference towards LED technology with reference to LED TV in Chennai city is about LED technology and its impact on television applications. The primary objective of the study is to find out the consumer preference towards LED TV with special reference to Chennai city. The secondary data was collected from related websites, books. The survey was conducted with 100 respondents by using questionnaire method this Study insist the fact that Delivering customer satisfaction is the heart of modern marketing theory.
eISSN:1306-3057