An Assessment of Customers’ Perceptions of E-Commerce
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Assistant Professor, Department of Commerce, S.D.N.B. Vaishnav College for Women, Chennai
Publication date: 2019-03-16
Eurasian J Anal Chem 2018;13(Engineering and Science SP):emEJAC181210
Rapid technological developments taking place in the recent IT area has led to blossoming of E- commerce. The customers feel that E-commerce provides them with wide variety of products that match with the trend at a very reasonable cost. The adolescent and young customers are the major catalytic force behind the E-commerce revolution and also a main stakeholder in the online shopping ethnicity. In the above backdrop it is important to study the implications of E-commerce on the customer perception and satisfaction. An attempt has been made to study the customer perception of E-commerce on varied insight. Online survey method has been used for collection of data. The various statistical tools such as percentage analysis, Factor analysis and cluster analysis were used.