RESEARCH PAPER
Brand Equity VS. Brand Awareness: Apparels at Retail Outlet
 
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Professor, Department of Management Studies, Vels Institute of Science, Technology and Advanced Studies, Chennai, Tamilnadu
Publication date: 2019-03-16
 
Eurasian J Anal Chem 2018;13(Engineering and Science SP):emEJAC181238
 
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ABSTRACT
Objectives: The paper examines the brand equity and awareness of customer’s towards their trend, price, awareness, durability and comfort of products at retail outlets. Methods /Statistical Analysis: The paper uses Factor analysis techniques to perceive the reasons behind brand awareness of customers at retail outlets. Findings: The clients lean towards a retail outlet because of brand affiliation, quality, cost and the awareness rendered. Retailers needs to seriously fulfill the clients and gain the energy in deals compel. Improvements /Applications: Organizations are broadly upholding different methodologies to catch the market in brains of clients. Vital brand the board requests for definition and usage of procedures to improve business execution.
eISSN:1306-3057