CUSTOMERS' AWARENESS AND WILLINGNESS TO PAY REGARDING ORGANIC FRUITS AND VEGETABLES
 
More details
Hide details
1
Pham Ngoc Thach University of Medicine
Online publication date: 2018-06-26
Publication date: 2018-06-26
 
Eurasian J Anal Chem 2018;13(4):emEJAC04321
 
KEYWORDS
ABSTRACT
An increase in consumption of organic products has led to positive consumer attitudes towards organically produced food. Competitive prices and increased availability are demanded for this type of food. This study assesses consumers’ awareness and marketing prospects with regard to organic fruits and vegetables as well as determining the marketing prospects of these organic foods in Vietnam. The result of the study showed that customers had a positive insight regarding organic fruits and vegetables with respect to their advantages, standard, cost and environmental risks in comparison with traditionally cultivated fruits and vegetables. Hygiene, the absence of insect harm and colour were the features that customers were most concerned about when buying organic fruits and vegetables, whereas size and hardness were the least considered features.
eISSN:1306-3057