RESEARCH PAPER
Customer Trust and Risk Characteristics of Housing Loan Market in Tamilnadu
 
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Assistant Professor, Department of B.Com (Honours), Gurunanak College, Velachery, Chennai
Publication date: 2019-03-16
 
Eurasian J Anal Chem 2018;13(Engineering and Science SP):emEJAC181204
 
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ABSTRACT
Amid the present financial cataclysm, trust is the new buzzword in print media like newspapers and in the articulation of political leaders and experts whose expertise lies in finance. This implies that trust has huge significance in economy and subsequently in finance and money. Gritten also asserts that a metamorphosis in consumer trust has mushroomed globally as a consequence of financial crisis. The cataclysm or in other words, the crisis has helped gain a better understanding of the dominance of trust in banks. Not just banks but also other financial institutions. This paper's objective is to scrutinize the consumer trust content in banking sectors in terms of housing loan mortgage policies. Housing loan finance is simply the money that is put into building and maintaining the nations. This study has identified the relationship between the customer trust and the housing loan risk factors which have been further framed to make a panel data analysis so that the presiction of defaulters’ would be possible.
eISSN:1306-3057