ENGLISH NEEDS IN SPA AND MASSAGE SHOPS: PERSPECTIVES OF CUSTOMERS, THERAPISTS, AND RECEPTIONISTS
 
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1
KhonKaen University angton
2
KhonKaen University chomraj
3
KhonKaen University saskos
Online publication date: 2018-05-16
Publication date: 2018-05-16
 
Eurasian J Anal Chem 2018;13(3):emEJAC04013
 
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ABSTRACT
Thailand is one of the most popular tourist destinations in the world. One of the key reasons lies in its notable health and hospitality services. Thailand’s spa and massage industry has seen a steady growth in recent years, inspiring spa and massage employees to improve their English ability for higher quality massage and spa services. This study aims to examine the needs of English for spa and massage therapists, receptionists as well as customers in spa and massage shops. Results reveal that that some of the most needed English language functions include asking customers about pain, asking customers to change their posture and greeting customers, respectively. Customers need information concerning pain and massage programs. Interestingly, while the spa and massage employees believed that taking in other topics was not important, the customers had different views, but customers reported that they were more concerned about the quality of the massage services than the massage therapists’ English skills. Regardless, customers believed that receiving services from massage therapists with English skills would make their experiences more pleasant. Since the findings of the study were from both spa and massage therapists and foreign customers, the findings from this study was able to better inform program and material developers as well teachers and students about English language functions needed in spa and massage shops.
eISSN:1306-3057