FRESH FOOD MARKETS: WHAT MAKES CUSTOMERS WIILING TO PURCHASE ORGANIC PRODUCTS?
 
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1
Pham Ngoc Thach University of Medicine
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Faculty of Pharmacy, Nguyen Tat Thanh University
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University of Medicine and Pharmacy at Ho Chi Minh City 700000
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Ear-Nose-Throat Hospital, Ho Chi Minh City 700000, Vietnam
Online publication date: 2018-06-26
Publication date: 2018-06-26
 
Eurasian J Anal Chem 2018;13(4):emEJAC04322
 
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ABSTRACT
Due to the abundance of available information, people are generally knowledgeable about the negative effects chemical substances can have on their health. Therefore, many people tend to opt for organic products, especially organic food. It is important to understand what influences customers’ purchasing of organic food. This empirical study aimed to identify consumers’ knowledge, attitudes, behaviour, and preferences in relation to organic food produce in Vietnam. The study showed that customers’ attitudes are changing, with many now preferring eco-friendly choices alongside organic items. Consumer consciousness regarding environmental-based harmful effects and associated problems was revealed as the basis for this change in attitude.
eISSN:1306-3057