Factors Influencing the Buying Behavior of Supermarket Consumers as Against the Online Consumers in Kanchipuram District
More details
Hide details
Assistant Professor (Selection Grade), Faculty of Management, SRM Institute of Science & Technology, Ramapuram, Chennai
Publication date: 2019-03-16
Eurasian J Anal Chem 2018;13(Engineering and Science SP):emEJAC181239
Retail marketing is a strategy handled by the salesperson for selling goods and services directly to consumers. Retail marketing is the process by which retailer promotes the product to the customers. They use different approaches to market their goods and services. The Indian Retailing is the fifth largest retailing market in the world. The study stresses the knowledge on these factors is vary respect to retailers and the strategies to plan the policy and formulating strategies accordingly for consumer retention and improving loyalty towards their store. The objective of the study is to identify factors influencing customer shopping behavior and to examine the effect of demographic variable on shopping behavior. Her some data analysis and interpretation is used for the better understanding of retailing among the consumer through different age group people. The goal of retail marketing is creating and developing product and services that satisfies the consumer need and preference. The advantage of retail marketing is to increase the people’s standard of living.