Impact of E-commerce on Global Business Environment: A Conceptual Study Focus on Middle East
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Assistant Professor, Department of Business and Accounting, Muscat College, Sultanate of Oman
Publication date: 2019-03-16
Eurasian J Anal Chem 2018;13(Engineering and Science SP):emEJAC181208
E-commerce means using internet in business activity which helps to develop the business nationally and internationally (Turban, 2010). In Middle East, e-commerce growth is expected to touch $24 billion by 2020 and in worldwide e-commerce sales will be $4.88 trillion. Middle East look forward to use the e-commerce facilities in logistics industry and motivate small medium industries (SME’s) to invest money in e-commerce services for developing international trade activities (,2017). The growth of e-commerce in Middle East region is enormous due to high spending potential, high per capita income, development of logistics system, increasing of internet usage by youth and high internet penetration level. The purpose of this study is to know the importance of e-commerce, business growth, marketing strategic formation and employment impact in Middle East.