RESEARCH PAPER
Importance of Digital Marketing in the Challenging Era
 
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Asst. Prof., Management Studies, Alpha Arts and Science College, Porur, Chennai
Publication date: 2019-03-16
 
Eurasian J Anal Chem 2018;13(Engineering and Science SP):emEJAC181229
 
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ABSTRACT
Marketers are faced with new challenges and opportunities within this digital era. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this paper are presented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales.
eISSN:1306-3057