RESEARCH PAPER
Magnitude of SEO and PPC Technology in E-commerce
 
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Professor &Head- DOMS, Saveetha Engineering College, Chennai
Publication date: 2019-03-16
 
Eurasian J Anal Chem 2018;13(Engineering and Science SP):emEJAC181217
 
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ABSTRACT
After globalization there is heavy competition in all spheres including E-commerce. It is important to attract shoppers to e business. To overcome the competitors, a mix of search engine optimization (SEO) and pay-per-click (PPC) will offer some of the best return on investment. To improve online business performance they have to refine their e-commerce marketing strategy. The growth of online store depends on regular analysis of steadily changing market. In globalised scenario E-commerce businesses face lot of challenges to overcome the international competitors. SEO is one of the processes applied to improve the rankings of their website in search engines such as Google, Bing, and Yahoo. Search engines come across constantly evolving factors like technical standards to develop the user experience, and their abilities when ranking websites. PPC e commerce campaigns facilitate good remarketing; as the searchers hunt the web for products they are interested in buying so they come to the site, look around, and make a decision. When there is proper remarketing tracking codes in place, e business people can be sure, online shoppers are ready to make a purchase. Advertisers adore PPC as it allows them to do key change in the optimization strategies to improve the Quality Score that increases ROI due to PPC campaigns.
eISSN:1306-3057