STRATEGIC ROLE IN THE DEVELOPMENT OF TOURIST OFFICES IN JORDAN
 
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Middle East University
Online publication date: 2018-05-17
Publication date: 2018-05-17
 
Eurasian J Anal Chem 2018;13(3):emEJAC04030
 
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ABSTRACT
The significance of the study stems from the importance of the corresponding topics by highlighting the strategic innovations and its role to develop the management of the tourist offices, which is regarded as one of the key strategies necessary to be applied by the contemporary institutions to tackle the challenges witnessed in the 21st century. In addition, the study is considered to be an added value to the total number of researches in this field, especially those studies and researches that do not discuss the relation among variables of the study in the tourist sectors. This growth, which is long term effort aims at improving the capability of organizing and solving problem via creating active and innovative environment, and management for all new things including the directed research towards innovation (Al-Salami ,2007). Also, this growth and development includes processes related to the innovative human resources which have ability and proficiency as well as a comprehensive and planned effort aiming at innovating new organizing elements to further escalate the rate of productivity, satisfy the needs of institution and achieving excellence through restructuring and organizing itself to provide untraditional services with high proficiency and quality in performance and excellence. The study shows that to reach to strategic innovation, tourist offices have to use a strategy which addresses the fundamental pillars for innovation and organizational development plan.Innovation is one of the progress’s secrets and excellence in different fields of life. It is the basic material in the processes of change and development. Creativity and innovation points towards the development and change in the tourist establishment and offices because they grow up out of the internal factors while others arise from external factors.
eISSN:1306-3057