RESEARCH PAPER
Social Media Sources (SMS) Influence on Tourism Choice Decisions
 
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AP, School of Management, Kristu Jayanti College, Bangalore, Karnataka, India
Publication date: 2019-03-16
 
Eurasian J Anal Chem 2018;13(Engineering and Science SP):emEJAC181223
 
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ABSTRACT
Social media effect in day to day life of most of the mobile and computer users in the internet era is highly influencing their lifestyle, opinions, evaluations, and decision making about purchase and usage pattern of products and services. Tourism industry which is one of the growing service sectors in developing countries like India is not an exception to social media impact. In this article, study about the influence of social media sources on the decisions of tourism consumers is carried out. For the study, 365 respondents are chosen from the various places of Madurai, Tamilnadu. For the analysis, t-test and ranking method are used. The study mainly focuses on analyzing the demographic influence on social media choices in making tourism related decisions.
eISSN:1306-3057