Trends in Consumers Behaviours towards E-commerce
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Associate Professor, Faculty of Management Studies, Dr.M.G.R Educational and Research Institute
Publication date: 2019-03-16
Eurasian J Anal Chem 2018;13(Engineering and Science SP):emEJAC181220
India is considered to be in its third place for E-evaluation. The consumer buying behavior in online shopping is a recent phenomenon in the field of E-Business and is definitely going to the future of shopping in the India. Most of the companies are running their online entrance to sell their products and services. Through online consumers, buying behavior is very common with the global market. The increasing use of internet and mobile phone by the young/new generation in India provides an emerging prospect for online consumers. The internet is changing the world of consumer behavior with the familiarity to technology having an internet access and trust of customer gives a high boom in this online business. The internet-influencing consumer is more aware about the brands model they are interested to buy. Consumer is always looking to the part of marketers who provide him a best in terms of brands, money, and time and secure to buying. In this research may faster growth of Indian online consumers buying behavior in future.